To celebrate Heineken turning 150 years old, we stayed away from the anniversary stereotype. We didn’t talk about the brand’s heritage and history. Instead, we celebrated how the brand has been enjoyed around the world for 150 years, even if that means that it has been misspelled, misused or even mistaken for a German beer since 1873. That’s right.

People all over the world have been constantly calling the beer Hineken, Haneken, or Heneken, drinking it with a straw, with ice and so much more.
But this doesn’t make any difference to us.
What matters is that people are having a good time.

Won: 1 Gold Lion, 1 Silver, 1 Bronze and other shortlists
1 Grand Prix in One Show (Best of Direct)