Pink Touch
Pink Touch
Our brief was to create NOT another campaign that would make women aware of the risks of breast cancer and persuade them to do the monthly breast self-exam.
We found out that a correct self-check breast exam is done with the three middle fingers of each hand.
So we turned this routine into fashion.
Introducing Pink Touch, a manicure that is done only on 3 nails, the ones from the three middle fingers.
More than a manicure, a monthly reminder for women everywhere that can save lives.