Pink Touch

Pink Touch

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Our brief was to create NOT another campaign that would make women aware of the risks of breast cancer and persuade them to do the monthly breast self-exam.

We found out that a correct self-check breast exam is done with the three middle fingers of each hand. 

So we turned this routine into fashion. 

Introducing Pink Touch, a manicure that is done only on 3 nails, the ones from the three middle fingers. 

More than a manicure, a monthly reminder for women everywhere that can save lives.


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