Transhumapp

Overwork pushes Romanians living in the big cities towards a sedentary life with no time for workout.

But in small villages, things look differently. Transhumance is an old countryside tradition where shepherds take their sheep from the plains to the mountains. A shepherd can walk up to 15 kilometers per day in the mountains.

So we created Transhumapp, a game app that challenged Romanians to leave their cars home and walk to the office instead, in order to beat the transhumance daily record of a shepherd, in exchange for daily points and rewards.